Authenticated Redirection

NXP introduces Authenticated Redirection™—effortless consumable replenishment with one tap, powered by NTAG NFC technology. Authenticated Redirection, available exclusively through NXP, is a simple and cost effective method to help validate and enforce authentic consumable replacements using a trusted partner fulfillment process.


Consumer Applications

Consumer gently reminded via NFC technology of need to replace consumable (e.g., toothbrush head).

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Consumer Benefits

Consumer scans the consumable with an NFC-enabled phone. Data stored on the tag directs user phone to start replacement process.

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OEM Benefits

Authentication of current consumable, and supplier identification occurs via the licensed NXP Authenticated Redirection™ Cloud Server.

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Tracking Analytics

Consumer’s phone receives variety of authorized replacement suppliers from which to pick, and can purchase item with a few easy taps.

Learn more about consumable tracking analytics>