Authenticated Redirection

NXP introduces Authenticated Redirection™—effortless consumable replenishment with one tap, powered by NTAG NFC technology. Authenticated Redirection, available exclusively through NXP, is a simple and cost effective method to help validate and enforce authentic consumable replacements using a trusted partner fulfillment process.

Looking-at-toothbrush

Consumer Applications

Consumer gently reminded via NFC technology of need to replace consumable (e.g., toothbrush head).

Examine other use cases>

RFID-toothbrush

Consumer Benefits

Consumer scans the consumable with an NFC-enabled phone. Data stored on the tag directs user phone to start replacement process.

Learn more about consumer benefits>

Cloud

OEM Benefits

Authentication of current consumable, and supplier identification occurs via the licensed NXP Authenticated Redirection™ Cloud Server.

Learn more about OEM benefits>

Phone-shopping

Tracking Analytics

Consumer’s phone receives variety of authorized replacement suppliers from which to pick, and can purchase item with a few easy taps.

Learn more about consumable tracking analytics>