Authenticated Redirection Tracking Analytics

NFC technology, along with cloud computing and data storage, offers new business opportunities, as well as better tracking of real results. The Authenticated Redirection™ Cloud Service (see sample below) provides information such as:

  • Number of daily replenishment taps
  • Geographical distribution of activity
  • Retailer choices

Data collected helps OEMs direct business decisions regarding retailer incentives or where to target advertising resources. Depending on OEM desires, data accumulated can include:

  • SKUs
  • Model types sold
  • Unique identifiers
  • Aggregation of data into retailer distribution or regional distribution

Best of all, the OEM details, such as vendor choices and vendor lead allocations, are all dynamically alterable via the cloud at any time.