Brand Protection

RFID technology can enhance brand protection when used on its own, or in conjunction with other security and identification products developed by NXP.


FMCG (Fast Moving Consumer Goods)

RFID enhances consumers’ shopping experience and boosts both vendor and retailer sales. It provides transparency, anti-counterfeiting, optimization, and cost savings along the supply chain, tracking pallets, cases, and items from the supplier to the consumer. In addition, RFID reduces manufacturer losses due to shrinkage or counterfeiting, while increasing government taxation revenues.

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High Value Brands

For high-value brands requiring a very secure level of protection, NXP offers the NFC-compatible MIFARE DesFire line of ICs that provide a highly secure data transmission capability. This line uses a 3DES hardware cryptographic engine for enchiphering transmission data and automatic data backup (anti-tearing) to guarantee data integrity.

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