Incorporating NFC and RFID technologies into marketing campaigns bridges the physical and online worlds, enabling innovative ways to interact with consumers, encourage their curiosity, accelerate sales, and improve cross-selling opportunities.
RFID and NFC technologies allow retailers to improve the in-store experience by providing personalized, interactive, and targeted content. Examples include: personalized marketing offers at targeted locations; “magic mirrors” or display monitors that suggest complementary accessories, or other personalized, interactive content, which improve cross-selling opportunities while providing the brand manufacturer direct consumer feedback; and automatic shopping cart applications that keep track of your purchases and facilitate easy payment.
Because passive NFC tags do not require a power source and can be embedded just about anywhere, this technology opens up new and innovative ways to interact with consumers, encourage their curiosity, and create marketing buzz. For example, interactive print (with NFC tags embedded in a page) creates a print to digital bridge, and NFC tags embedded in toys bridge the physical and online gaming worlds.
RFID for ski ticketing is already common practice and every year, ski resorts use millions of RFID-based tickets for this purpose. RFID enables a faster, smoother flow of visitors onto ski lifts as compared to manual or barcode ticket-checking systems. It also deters the use of counterfeit tickets and offers ancillary benefits to resorts, such as the ability to provide access control (to lodging rooms or ski lockers) or payment systems.
By bridging the physical and online worlds, NFC and RFID technologies can support instant downloads of new content, provide a means to seamlessly update game versions, promote new types of social-media based games, and promote increased sales by incorporating physical toys into the online gaming world.