RFID and NFC technologies allow retailers to improve the in-store experience by providing personalized, interactive, and targeted content. Examples include: personalized marketing offers at targeted locations; “magic mirrors” or display monitors that suggest complementary accessories, or other personalized, interactive content, which improve cross-selling opportunities while providing the brand manufacturer direct consumer feedback; and automatic shopping cart fillers that keep track of your purchases and facilitate easy payment.
- Improves inventory accuracy
- On-shelf availability ensures increased sales
- Significantly reduces inventory time
- Improves customer experience and satisfaction
- Improves EAS detection rates
- Increases inventory accuracy
RFID Features Benefiting Application
- Unique serialized identification
- Read/write sensitivity
- Write speed
- Read/write memory
- No line-of-sight requirement
- Kill command for privacy protection
Both on the sales floor and in the backroom, RFID provides better inventory and visibility, helping personnel to more quickly replenish sold, misplaced, or stolen items.
Cycle counting (inventory control) can take days using barcode technology, but RFID simplifies and shortens the process to a matter of hours. This greater efficiency fosters more frequent cycle counting, which in turn adds to better inventory accuracy.
RFID makes receiving in distribution centers more efficient. There is no need to open boxes of garments to count them. Simply pass the sealed box through a tunnel reader, or other RFID read point, and the RFID-based system checks the items within seconds.
Companies can use the same tags, in combination with electronic article surveillance (EAS) gates, for theft deterrence. As RFID tags uniquely identify each product, EAS-RFID systems provide inventory updates, so shops and warehouses can quickly replenish missing or stolen items.
Well-stocked shelves and accurate inventory data improves customer satisfaction and loyalty. RFID can also benefit consumers more directly, through the use of RFID-enabled store displays such as magic mirrors. When consumers interact with RFID-tagged products, these mirrors automatically check stock levels, provide product details, or suggest coordinating items.
Plus, companies can use RFID at the point of sale, speeding checkout and simplifying the returns process by providing quick, accurate, sales data.
For more details see our whitepaper “Consumer Interaction with RFID fashion labels” and our presentation “RFID enabled personal assistant for brick mortar retail stores”.
Standards and Data Protection
NXP UCODE transponder ICs feature a Read Protect Mode that secures the IC data, thereby ensuring complete customer privacy protection. Unlike the Kill command, which permanently renders the IC unusable, retailers can turn the Read Protect Mode ON and OFF, allowing them to reactivate the tag upon product return.
NXP is committed to driving global RFID standards that enable cost-effective solutions. Furthermore, NXP strongly believes in open standards, as it speeds up market adoption. All NXP transponder ICs comply with the appropriate ISO or EPCglobal standards.
NXP’s UCODE Product—The Perfect Fit for Retail Apparel
UCODE passive UHF transponder ICs offer high anti-collision rates and long operating distances—ideal for supply chain management and logistics applications requiring high speed, long-range operation.