NXP Powers NFC Experience in Hasbro and Harmonix’s Dynamic Music-Mixing Game DROPMIX

NXP Semiconductors, co-inventors of Near Field Communications (NFC) technology, announced its collaboration with Hasbro, Inc., a global play and entertainment company, and video game developer, Harmonix Music Systems, Inc. to deliver the NFC technology in the DROPMIX™ game.

This fast-paced, music-mixing game empowers players to create unique mixes with hit songs by playing NFC chip-enabled cards on a game board connected to a free mobile app.

With physical cards developed jointly with Paragon ID (and manufactured using a groundbreaking method developed by NXP), the DROPMIX gaming experience blends physical and digital play to give players a fresh way to combine their favorite artist and songs and discover new ones.

When a DROPMIX Card is placed on a Mix Slot, the electronic DROPMIX Board immediately starts playing the corresponding part of the song (bass, beat, loop or vocals) noted on the card. The board reads up to five DROPMIX Cards at a time, and the proprietary software in the app seamlessly combines the music within each card to create a unique mix.

“The opportunities for NFC gaming applications are limitless as developers are now beginning to realize the potential return on investment that NFC offers,” said Bertrand Brault, VP Marketing & Business Development at Paragon ID.  “NXP has long been a key technology leader and our successful collaboration on DROPMIX is a perfect example of how our collaboration and NFC technology continues to break new ground.”

Enjoy the full press release or get more insights into the DropMix project by reading this article from RFID Journal.